What do you need or want? That is the question that any business has to answer. But there are not any real crystal balls. No one can predict when or what any particular person will decide they need or want. Give the unpredictability of individual freedom of choice. So what is a business to do? It can choose to market to a specific niche of wants and needs or attempt to cater to a large enough population that the law of large numbers will sustain it's operations. The business choice is to be made by management of the the business. Either approach to customer acquisition requires that potential customers be able to connect with the business. That is where marketing comes into the picture. That is where my website www.Ikwdt.com comes in. There are tons if not millions of other business directories with the same business purpose, connecting customers with businesses. I have never been afraid of competition. Actually I thrive in competitive situations. At one point in my life I learned how to drive taxi. I was fortunate to have a roommate who was one of the best in the city at the job. He willingly taught me techniques that I was able to understand and adapt in a manner that brought my proficiency up to be considered one of the best as well. The best part of developing his techniques was my income rose in proportion to my effort and efficiency. The were two basic part to his technique. Understanding that the same people do the same thing at about the same time each day and you only make money when there is someone paying for your service. Sounds simple. But there was an opposing philosophy. Some in the industry believed that your income for the day was strictly a random event. The financial success for the day was largely a matter of luck. If you happened to be in the right spot at the right time then you got the better fares. Today with Ikwdt (I know who does that) I incorporate the two principles. Without the customer I don't make any money and I can't predict what or when an individual may decide they need or what something. Send me your business card or preferred contact information and a check for $19.78 and I will create a listing for your business on my business directory. In a short period of time you will have more potential customers ready to get into your cab.